the distractions. Here are the things to ignore. Now 
go for it.” He’s the only one.


Q:  It seems as though McLuhan’s ideas and his 
writings fell out of favor for a decade or more. Do 
you have any insights into why that happened?

A:  Oh, it was out of favor at the time. Why was it 
out of favor? Because it’s difficult. It isn’t easy 
stuff. It’s not armchair analysis. You can’t just 
pick up the paper and begin to pontificate. It 
doesn’t work.